Why do webmasters create "About us" links on their web pages? Isn't the entire site "about you"?
6 times out of 10 when I visit a web page, it's because I want to either call them up or get their address. Typically the best way to get that is to click either a "store locator" link or a "contact us" link. I like it when sites put those on their pages.
The anti-example of that level of cluefullness is the web site for the Camino Medical Group. First, when you go there, it redirects you to their parent organization, which has a deep link back to their site. That's pretty stupid. Furthermore, there is one of those stupid "about us" buttons, but there is no easy way from the front page to find a list of clinics and their addresses. I had to click "find a doctor" and from that page, "find a location."
To quote one of the old VW TV ads, "You get an F."
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